Dear Members,
2011 was a year filled with a lot of exciting and fun-filled events and it was certainly an honor for our team to plan them for you. Before we look to the year ahead - the year of the almighty dragon - we take some time to reflect on our most notable moments these past few months. Read on and see what was so special this last quarter at PCD Stores.
Winter is always festive at PCD Stores. This Christmas, we brought to our stores the enchanted world of the Nutcracker, a beloved holiday tale about girl a named Claire and her toy soldier, the Nutcracker Prince. Inspired by this very same story, we recreated our charity bears in the likeness of these lovable characters. Our children's Christmas party also nestled in this same theme as did our children's Christmas book. All in all, it was unquestionably a magical month at PCD Stores.
For our New Year's Eve celebrations, we had some good old fashion rock and roll fun at Xiamen Zhongshan PCD Stores as we counted down to 2012. As the crowd cheered exuberantly while the music played, we unveiled this year's dragon statue in front of the store as well as the limited edition miniature version. Another notable moment in the New Year was the grand opening of Qingdao PCD Outlet with firecrackers and great discounts to boot! We also proudly distributed the second edition of "Chun Tian You Li," our ultimate gift book of luxury living! So many "good things" to celebrate so early on in 2012!
And PCD Stores would not be PCD Stores without a reminder of our wonderful charitable projects. Famous singer Mr. Sha Baoliang launched the aforementioned charity bears at a ceremony that took place at Beijing Scitech Plaza. Encouraging others to support the worthy cause, he made the first donation at the event. In addition, we also urge everyone to join our upcoming third annual THINK PINK walkathon. Keep posted to our website and book a date with us in any of our cities to walk the "pink" walk.
Happy Chinese New Year!
Qingdao PCD Outlet Opens with a Big Bang in the New Year
On January 7, 2012, PCD Stores opened Qingdao PCD Outlet with a grand opening ceremony. Located in the business district of Chengyang District, Qingdao PCD Outlet is a 40,000 square meter property with a plethera of famous international labels, such as PORTS, BMW LIFESTYLE, ESCADA SPORT, CK JEANS and so on. Presenting a 90 percent discount on opening day, the store truly lived up to its slogan, "Big Brands, Small Prices." To top the wonderful shopping experience, there were also many giveaways and grand prizes to be won to the delight of bargain hunters and shopaholics alike. [Details]
Xiamen PCD Stores Welcomes the New Year
On the last night of 2011, Xiamen PCD Stores hosted a series of events to welcome the New Year. Opening the evening outside Xiamen Siming PCD Stores was a popular local rock band who performed before a screaming audience. Next up was a magic act where the following appeared out of nowhere: a rose, a ribbon, a rabbit and last but not least, the PCD Stores' limited edition dragon doll which was inspired by the zodiac of the upcoming Chinese New Year. The evening came to a dramatic end when the same dragon (in a much larger size) was unveiled amidst fireworks and the applause of the crowd. It was an exciting evening and a splendid way to welcome the New Year. [Details]
Xiamen Zhongshan PCD Stores' New Year's Eve "Rock and Roll" Bash
On New Year's Eve, Xiamen Zhongshan PCD Stores had a countdown party where a local band welcomed the New Year to the delight of the crowd on Zhongshan Road. The band rocked the night away playing several songs before a cheering audience. As midnight approached, everyone counted down with great excitement the final seconds until 2012 emerged. The music carried on after the clock struck 12 and the party continued into the wee hours. It was a wonderful way to begin the New Year! [Details]
PCD Stores' Charity Bears Launch Ceremony
Mr. Sha Baoliang Attends Charity Bear Launch Ceremony at Beijing Scitech Plaza
On December 10, 2011, Beijing Scitech Plaza held a charity bear launch ceremony which was attended by famous singer Mr. Sha Baoliang and hundreds of his fans of all ages. Encouraging others to support the worthy cause, Mr. Sha Baoliang introduced the story behind the bears to the audience and also made the first donation of the event. Soon after, many came forward to bring home the charity bears as well as get Mr. Sha's signature on his new CD. In the first 20 minutes alone, eight large-sized bears and 90 small-sized bears were sold to help children in need during the holidays. Beijing Scitech Plaza would like to say a special thanks to Mr. Sha as well as to the many supporters of the charity bear project. [Details]
Xiamen PCD Stores Launches 2011's Charity Bears with a Tree Lighting Ceremony
On December 2, 2011, Xiamen PCD Stores launched this year's charity bears with a special ceremony which included lighting the PCD Stores' Christmas tree on Zhongshan Road. As the children sang Christmas carols, the tree slowly began to light up before a very excited crowd. The audience became even more animated when this year's bears, Christophe and Claire, came on stage to perform. At the same time, the charity bear auction officially began with Mr. Shang Guan Wen Bin (General Director of Shoulder Action Organization) and Mr. Zhang Su (Director of Fujian Zhi Yuan Law Office) in attendance. The money raised from the bears and auction in Xiamen will go to benefit Shoulder Action Organization to build library corners for underprivileged children. Many in the audience enthusiastically bought the charity bears to show that they cared about helping provide better opportunities for the children. [Details]
PCD Stores' Charity Events
2012 PCD Stores' Charity Bear Christophe & Claire
Inspired by the wonderful Christmas classic, The Nutcracker, PCD Stores is pleased to present Christophe & Claire, 2011's charity bears! Dressed in an adorable soldier's uniform and in a beautiful white ballerina outfit, respectively, the new bears join Jacques & Juliet as well as Nicholas & Noëlle to represent love and giving, which is what Christmas is all about! A portion of the proceeds from the sale of the bears will go to help children in need. In addition, PCD Stores also launched its charity bear emoticons, available for a limited time online. [Details]
Donation to Help Visually-impaired Children
On December 24, 2012, PCD Stores' Qingdao area General Manager Mr. Lin Liyong and his team paid a visit to the Qingdao School for the Blind. Using money raised from a charity bear auction event co-hosted by Qingdao Plaza Printemps, Qingdao Four Seasons PCD Stores and Qingdao PCD Outlet, they presented books, sports equipment, articles for daily use and Christmas gifts to the special students. As a token of their appreciation, the children happily and eagerly recited poems and played the clarinet for the guests. It was indeed a warm afternoon of laughter for all on a very cold day in Qingdao. [Details]
Taiyuan PCD Stores Gives Back to Children with Heart Disease
On December 30, 2011, Taiyuan PCD Stores visited the Shanxi Province Charity Federation to present donations from its Christmas charity bear sales. Banding together as a community, many came out to buy the bears which supported a good cause. Specifically, the funds earned went to children who suffered from congenital heart disease. Taiyuan PCD Stores wishes to thank those who helped make the event a great success.
PCD Stores' "Nutcracker" Christmas
PCD Stores Celebrates Christmas with "Nutcracker" Christmas Parties Across the Nation
This Christmas holiday, PCD Stores hosted several "Nutcracker" themed Christmas parties across the nation. Recreating the magical world of this famous story, members and their children were able to take pictures with trees decorated with the Nutcracker Prince ornaments as well as eat cupcakes dressed in the mouse king's crown. In this delightful setting, the children also made merry mice ornaments, Nutcracker pen holders, the mouse king's crown, candy striped musical crackers as well as played candy guessing games. The highlight of the event occurred when many special guests paid a visit to the parties. Santa Claus came to visit the children and wished them a Merry Christmas. In addition, this year's charity bears, Christophe and Claire, came to the parties to join in on the fun. On cue, many showed how they cared when they bought the bears to support children in need. A delightful end to a wonderful day, it was indeed a meaningful way to celebrate the holidays. [Details]
Nanning PCD Stores Celebrates Christmas with a Dinner Party to Say "Thanks!"
On December 24, 2011, Nanning PCD Stores celebrated Christmas with a grand dinner party to say thanks to its customers. Serving roast turkey, delicious holiday desserts and cake in the shape of the Nutcracker, all attendees enjoyed a traditional and scrumptious Christmas banquet. For entertainment, a special song and dance number was performed to the delight of the audience. In addition, Santa Claus appeared among the crowd and gave out gifts and candies to the good little girls and boys. The highlight of the party occurred when Christophe and Claire, PCD Stores' 2011 charity bears, joined the event and expressed thanks and best wishes to all. [Details]
Nutcracker "English" Storytelling Contest
On December 23, 2011, Xiamen PCD Stores hosted a storytelling contest at Xiamen Ruijing PCD Stores whereby children retold the famous Nutcracker story in English. In order to win the grand prize, many performed the story with song, dance and even magic. In the end, contestant no. 4 wowed the judges with her fluency in English and won first prize. Contestant no. 10 came in second with her mother who was also in her act. Finally, contestant no. 9, dressed as Claire in the story, came in third. In PCD Stores' opinion, all the children were winners as they got in front of the audience and showcased their good English skills. [Details]
A Hot Springs Trip
On November 26, 2011, Xiamen Zhongshan PCD Stores and Xiamen Jiahe PCD Stores arranged a special hot springs trip for the exclusive enjoyment of their female members. For the express purpose of getting away from the crowds in the city, members were brought to Tianmu-Xiamen Xingbowan Hot Spring Resort in scenic Xiamen Horticulture Expo Garden to enjoy the tranquil and relaxing setting. After a delicious and healthy lunch, members bathed in the warm waters where attendants were onsite to pamper their every need. At the end of the trip, the ladies were free from stress and tiredness, and expressed how they would like to return for another R&R trip very soon. [Details]
Winter Beauty Seminar
On November 6, 2011, Beijing Scitech Plaza hosted a winter beauty seminar at the Sofitel Hotel in Beijing for the enjoyment of its VIP members. At the seminar, beauty experts from renowned cosmetics brand Christian Dior shared winter skin care tips with the specially invited guests. Also, a chief fashion stylist from Harper's Bazaar, Shi Yan, demonstrated how to fashion a silk rose scarf, the rose satine nectar being an important component of the Dior Prestige products. Finally, near the close of the event, members were given a special treat when they received a complimentary facial treatment using skin care products from the Dior Prestige series. It was a lovely afternoon of pampering for the many members who attended the seminar. [Details]
